Harris Palaondas is the Business Director of SOFMEDICA and has been with the company since 2016 with direct responsibility on all commercial and business development activities for the five countries, with P&L responsibility and accountability. Mr. Palaondas’ remarkable experience includes a role as the COO of Northbridge Group Ltd, a London based private entity with a global investment portfolio in real estate, agriculture, energy, and financial services as well as serving as Operations General Manager for one of the largest UK textile manufacturers, Alisson Hayes. Mr. Palaondas has a rich academic background, holding a master’s degree in Risk Management, Operations and Regulation from the University of Reading UK, and a Marketing Management degree from the university of Lancaster UK . His international experience in emerging markets, people skills, and deep understanding of the global healthcare dynamics are essential to the constant innovation and expansion of SOFMEDICA Group.